潘霞

PAN Xia, teacher at the School of Economics and Management, Harbin Engineering University, Ph.D. in Management, Associate Professor, Director of the Heilongjiang Management Society. Honors include "Outstanding Undergraduate Lecturer" at the university level and "Advanced Individual in Ideological and Political Work" in the ideological and political work category. Awarded an excellent case in ideological and political education for postgraduates in Heilongjiang Province, and the course "Internet Marketing" was approved by the Ministry of Education's Business Education Steering Committee as an excellent course. Also received approval for the demonstration course, branded course, and textbook publication at the university level. Recognized with an excellent ideological and political education course in e-commerce by the Ministry of Education's E-commerce Education Steering Committee. Published over 20 academic papers, authored two academic monographs, and won one first prize, two second prizes, and two third prizes for outstanding research achievements in social sciences in Heilongjiang Province.

2013-2015 Visiting Scholar, International Business Department, Suffolk University, Boston, USA
2008-201 Postdoctoral Research, School of Management, Harbin Institute of Technology
2007-2008 Further Studies in E-commerce, School of Economics and Finance, Xi'an Jiaotong University
2004-2007 Ph.D. in Management Science and Engineering, School of Economics and Management, Harbin Engineering University
2002-2005 Master of Economics in Industrial Economics, School of Economics and Management, Harbin Engineering University
1996-2000 Bachelor of Economics in Industrial Foreign Trade, Department of Economics and Management, Hebei Institute of Technology
 

Employment History:
2011-Present Associate Professor, School of Economics and Management, Harbin Engineering University
2007-2011 Lecturer, School of Economics and Management, Harbin Engineering University
2000-2002 Accountant, Tangshan Yinfeng Iron and Steel Co., Ltd.

Management Science and Engineering: Management System Engineering, Optimization of Industrial Structure, Evaluation and Optimization of (Industrial) Investment Environment
Public Utility Management: Higher Education Management
 

1. On November 4, 2022, delivered a keynote speech at the "Ideological and Political Case Seminar of E-commerce Courses" hosted by the Virtual Teaching and Research Room for Introduction to E-commerce by the Ministry of Education.
2. On December 3, 2022, participated in the National Conference on Curriculum Ideological and Political Communication for First-Class Undergraduate E-commerce Courses, organized by the Ministry of Education's Professional Teaching Steering Committee for E-commerce.
3. Attended the 9th Marketing Forum and Teacher Training, "Innovations in Marketing Education under the Background of Ideological and Political Education" held by Tsinghua University Press and Dongbei University of Finance and Economics on August 14-15, 2021.
4. Participated in the online seminar on Business Administration National Standards and Golden Course Construction on July 7, 2020.
5. Attended the Golden Course Forum organized by the Ministry of Education's Business Education Steering Committee on July 7, 2020.
6. Participated in the advanced training class on New Media Marketing, Short Video, and Live Broadcasting E-commerce held by the China Mobile Communications Association Education and Examination Center from July 17 to July 20, 2020.
7. Attended the Workshop on Marketing Major Construction and Curriculum Reform in the Background of New Liberal Arts in 2021, organized by Renmin University of China Press and the China Higher Education Market Research Association, on April 22-23, 2021.

Director, Heilongjiang Management Science Society
Director, Heilongjiang Association for Quantity and Technical Economics
Member, Academy of Management (USA)
Member, Heilongjiang E-commerce Association

Master's Programs: Management Science and Engineering, Public Utility Management (Academic Master), Public Utility Management (Professional Master)
 

Undergraduate Course Offerings:
Internet Marketing, E-government, Innovation and Innovative Thinking Training

Graduate Course Offerings:
Crisis Management

1. "Internet Marketing" was recognized as a university-level branded course in 2020.
2. One undergraduate teaching reform project at Harbin Engineering University in 2020.
3. One graduate teaching reform project at Harbin Engineering University in 2021.

1. The course "Internet Marketing" was awarded the title of Excellent Ideological and Political Course in the field of e-commerce by the E-commerce Teaching Steering Committee of the Ministry of Education in 2022.
2. The course "Crisis Management" was approved as a high-quality construction project for graduate ideological and political courses in Heilongjiang Province in 2022 (as an example of ideological and political courses).
3. "Internet Marketing" was recognized as a model ideological and political course at Harbin Engineering University in 2020.
4. "Internet Marketing" was selected as a fine case of ideological and political courses at Harbin Engineering University in 2021

"Regional Investment Environment and Investment Attraction" (monograph), People's Posts and Telecommunications Press, May 2009.

1. PAN Xia, LIU Li, JU Xiaofeng. "Business Model Research for Low-income Groups," China Science and Technology Paper Online, 2016 (7): 1-12 (online publication).
2. PAN Xia. "Literature Review of the Interaction from FDI to IS Adjustment," Proceedings of the 3rd International Conference on Advanced Information & Communication Technology for Education, 2015 (11): 295-298 (SCI indexed).
3. Research on Demand Condition of Chinese Intellectual Property Professionals.
4. Applied Informatics and Communication - International Conference, 2011 (226) 205-214 (SCI indexed).
5. PAN Xia, Carlos Rufin. "Business Model at the BoP in China," 74th Academy of Management Annual Meeting, 2014, Philadelphia (BPS sub-meeting received 682 papers, accepted 328).
6. PAN Xia, JU Xiaofeng, CHEN Jun. "Evaluation of the Competitiveness of High-tech Industries in 29 Regions of China based on Factor Analysis," Economic Issues Exploration, 2013 (04): 65-69.
7. Research on Evaluation of Chinese Mainland Regions' High-tech Industry, International Conference on Physical Education and Society Management, 2012 (ISTP indexed).
8. PAN Xia. "Research on Training Condition of Chinese Intellectual Property Professionals," Proceedings of the International Conference on Applied Informatics and Communication, 2011 (EI indexed).
9. PAN Xia, JU Xiaofeng. "A Research on Development of Chinese B2C E-commerce Trust," 2009 International Conference on E-Business and Information System Security, 2009.5 (EI indexed).
10. PAN Xia, JU Xiaofeng. "A Research on Growth Capability of Chinese High-tech Industry Evaluation Based on Analytic Hierarchy Process," 2009 International Conference on Management Science & Engineering, 2009: 1117-1123 (EI indexed).
11. PAN Xia, JU Xiaofeng. "Research on Investment Environment Evaluation Index System based on Investment Attraction," Science and Technology Progress and Countermeasures, 2009.7 (CSSCI).
12. FAN Decheng, PAN Xia. "Application of Multivariate Statistical Analysis in Regional Investment Climate Clustering," Business Research, 2007.9 (Peking University Core).
13. PAN Xia, FAN Decheng. "Evaluation Study on Regional Investment Environment—Taking 31 Provinces, Municipalities, and Regions of Mainland China as Examples," Economic Issues Exploration, 2007 (8) (CSSCI).
14. FAN Decheng, PAN Xia. "Reflections on Constructing an Evaluation Index System for Investment Environment based on Investment Attraction," Hebei Journal, 2007 (3) (CSSCI).
15. PAN Xia, FAN Decheng. "Research on the Evaluation Index System of Regional Investment Environment," Gansu Social Science, 2007 (2) (CSSCI).
16. FAN Decheng, PAN Xia. "Appraisal and Cluster Analysis on Regional Investment Climate of Mainland China," 2007 International Conference on Management Science & Engineering, 2007: 1112-1117 (EI indexed).
17. XU Guangyi, PAN Xia, Xia Yanbo. "Research on Industrial Structure Adjustment of Old Industrial Bases in Northeast China," Business Research, 2005 (13) (Peking University Core).
18. XU Guangyi, PAN Xia. "Analysis of Causes of Inflation in China and Prediction of Price Trends," Financial Theory and Teaching, 2004 (4).

1. Awarded the title of "Advanced Individual in Ideological and Political Work" at Harbin Engineering University in 2021.
2. Received the First Prize for Teaching Excellence as an Outstanding Individual at the School of Economics and Management, Harbin Engineering University in 2022.
3. Recognized as an "Advanced Individual in Ethics and Morality" at Harbin Engineering University in 2012.
4. Granted the title of "Outstanding Communist Party Member" at the School of Economics and Management, Harbin Engineering University in 2012.
5. Third Prize for Outstanding Lecturers among Undergraduate Students at Harbin Engineering University for the academic year 2010-2011.

1. Guided students to participate in the 6th Heilongjiang Province "Internet+" College Student Innovation and Entrepreneurship Competition, winning the second prize in the Public Welfare category.
2. Mentored students to participate in the 8th China International "Internet+" College Student Innovation and Entrepreneurship Competition, winning one gold and one silver award in the Heilongjiang Province competition in 2022.
3. Guided students to participate in the 8th China International "Internet+" College Student Innovation and Entrepreneurship Competition, achieving a gold award in the Heilongjiang Province competition in 2022.
4. Guided students to participate in the 8th National College Student E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge in 2018, winning the second prize at the national level.
5. Awarded the First Prize in the 19th Outstanding Social Science Research Achievement Award of Heilongjiang Province in 2020 (research report category) for the project "Research on the Path and Performance Evaluation of Energy Saving and Emission Reduction based on Low-carbon Economy" (participated).
6. Third Prize in the Social Science Achievement of Heilongjiang Province in 2010 (paper category) for the project "Research on Evaluation of Regional Investment Environment - Taking 31 Provinces, Municipalities, and Regions of Mainland China as Examples."
7. Second Prize in the Excellent Achievement Award by the Management Society of Heilongjiang Province in 2012 for the project "Research on the Evaluation Index System of Regional Investment Environment based on Investment Attraction."
8. Third Prize in the Science and Technology Progress Award of Heilongjiang Province in 2010 for the project "Research on the Realization Model and Policy Mechanism of Technological Innovation System with Enterprises as the Main Body and Industry-University-Research Collaboration" (participated).
9. Second Prize in the Social Science Achievement of Heilongjiang Province in 2010 for the project "Analysis and Evaluation of Regional High-tech and its Industrialization."
10. First Prize in the Social Science Award of Higher Education Institutions in Heilongjiang Province in 2010 for the project "Research on Investment Environment and Investment Attraction in Heilongjiang Province" (participated).